This lecture-workshop equips dental professionals with evidence-based strategies to enhance patient trust, communication and treatment acceptance. Participants will explain and demonstrate how active listening and clear verbiage improve rapport and retention, identify patient-friendly language, and apply methods for preparing accounts, including recalls, balances and pending treatments. The course will also differentiate financial options for presentation, analyze and evaluate the role of digital images in patient understanding and design personalized communication plans to strengthen treatment presentations.

Trust is the foundation of every successful patient relationship. In this 90-minute lecture, participants will identify core psychological factors that influence patient trust and comfort, explain how nonverbal communication and tone shape patient perception and analyze examples of trust-building versus trust-breaking interactions. Attendees will also apply simple communication techniques to reduce anxiety and enhance trust. Real-world strategies and case examples will equip dental professionals to create a welcoming environment that strengthens patient relationships and improves treatment acceptance.

Dr. Tara Aboumahboub | 8 – 9:30 a.m. | Speak Their Language: Mastering Communication That Drives Connection

Strong communication builds trust, case acceptance, and leadership. This course gives you the words, tone, and psychology to connect better with patients and teams — even in difficult conversations. You'll be able to apply these communication skills in and out of the office.

Dave Weber | 9:30 - 11 a.m. | The X Factor: 12 Keys to Set Your Practice Apart

You don’t have to have letters after your name or be a practice owner to be a great leader! The real secret to impactful leadership is positive ‘influence’. The highest performing practices always have members who demonstrate leadership at every level...not just at the top. Learn how to overcome opposition and negative attitudes while inspiring new creative options to get others on board. Make ‘progress on purpose’ as you discover the secret to inspiring staff and achieving common goals.

Dr. Mark Hyman|11 a.m. – 12:30 p.m. | Building a Great High-Performance Team

What is it that differentiates top practices from the average ones? What is their Secret Sauce...that formula that leads to extraordinary production, collection, overhead control, team retention and FUN? Laugh and learn as we reveal the formula, discuss action steps and see your team re-engage and thrive today!

Lunch is on your own from 12:30 – 1:30 p.m.

Carrie Webber| 1:30 – 3 p.m. | Marketing Mash-Up: The Internal and External Marketing Recipe to Grow Your Practice

Whether you are just starting your practice or have been practicing for 20 years, we all want a recipe for success that will bring more of the right patients to our practices! In this course, identify three internal marketing rockstars and three external marketing rockstars that, when combined together, make for a magnetic marketing collaboration to effectively grow your practice one ideal patient at a time.

Daniela Skeen | 3 – 4 p.m. | Elevating Excellence: Crafting an Unparalleled Patient Experience

Let's explore how outstanding service can transform every patient interaction! Participants will learn simple yet powerful strategies to enhance service skills, explore innovative ways to create a welcoming environment and analyze real-world examples for practical takeaways. They will discover how small changes can build stronger connections, increase satisfaction and highlight the vital role service plays in the overall success of a dental practice.

Carrie Webber| 1:30 – 3 p.m. | Marketing Mash-Up: The Internal and External Marketing Recipe to Grow Your Practice

Whether you are just starting your practice or have been practicing for 20 years, we all want a recipe for success that will bring more of the right patients to our practices! In this course, identify three internal marketing rockstars and three external marketing rockstars that, when combined together, make for a magnetic marketing collaboration to effectively grow your practice one ideal patient at a time.

Daniela Skeen | 3 – 4 p.m. | Elevating Excellence: Crafting an Unparalleled Patient Experience

Let's explore how outstanding service can transform every patient interaction! Participants will learn simple yet powerful strategies to enhance service skills, explore innovative ways to create a welcoming environment and analyze real-world examples for practical takeaways. They will discover how small changes can build stronger connections, increase satisfaction and highlight the vital role service plays in the overall success of a dental practice.