Exhibitor Education

All Exhibitor Educational Courses will be held in Room A-303

Be sure to register for these great educational opportunities when you register for your badges.

Thursday, March 22, 2012
7:30 – 8:15 a.m.
Selling on the Exhibit Floor:
How to Make the Most of Face-to-Face Time with Your Customer
Sue McCart, Board Member, International Association of Exhibitions and Events

Come hear one of the experts with the International Association of Exhibitions and Events (IAEE) and learn the newest techniques of face-to-face marketing. Attendees will not only have a refresher course on basic booth etiquette but also be made aware of proven selling strategies that result in a productive trade show.

A complimentary coffee and breakfast buffet will be generously provided by for those that attend the session by the Atlanta Convention and Visitors Bureau, The Georgia World Congress Center and Levy Restaurants.


Friday, March 23, 2012
7:30 – 8:15 a.m.
How to Achieve Your Exhibiting Goals
Jackie Beaulieu, Executive Vice President, HCEA

This interactive session, presented by the Healthcare Convention & Exhibitors Association (HCEA,) will provide valuable information for you and your booth personnel regarding the importance of pre-show planning and post-show follow-up. Research from the well-respected HCEA will help you and your company to set and achieve reachable goals. Topics of discussion will include:

• How to develop a successful exhibiting plan
• The importance of ROI
• How to set goals and objectives that meet your company’s strategic objectives
• Tips to improve pre-show marketing and post-show lead follow-up

A complimentary coffee and breakfast buffet will be generously provided by for those that attend the session by the Atlanta Convention and Visitors Bureau, The Georgia World Congress Center and Levy Restaurants.


Saturday, March 24, 2012
7:30 – 8:15 a.m.
Exhibit for Success:
Best Practices for a Great Event Experience
Barry Brown, National Sales Manager, Freeman


Review best practices to maximize your investment for the 100th Hinman Dental Meeting. Attendees will learn how to:

1. Prepare for the convention and preshow marketing opportunities
2. Identify current trends that attract attendees and crowds to your booth
3. Develop ways to connect with attendees beyond the booth and post-show

A complimentary coffee and breakfast buffet will be generously provided by for those that attend the session by Freeman.